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Increase Restaurant Business with Commercial Bingsu Machine
Why are restaurant owners now experimenting with bingsu machines to grow their business? We have all heard of or tasted bingsu, a Korean dessert, and in recent years they have been largely popular on social networks, and many restaurants offering these snacks can be found on the streets.
So, what business opportunities have restaurant owners found in bingsu and how have they grown their business using bingsu machine? This article will solve all your questions.
Table of Contents
1. Why is the success rate of the bingsu business higher?
Many restaurant owners are trying to buy a bingsu machine and add bingsu to their menus. this does not take away from the original catering business but rather is a way to experiment and innovate on top of the original. Many people are curious about bingsu, and the reason that drives them to try it is the low risk and promising investment.
The bingsu market is vast
Bingsu is a kind of Korean shaved ice. Traditional bingsu uses milk ice to make snowflakes, supplemented with condensed milk, rice cakes, red beans, and other ingredients, and the fluffy and cold taste is the reason why people love it. With the globalization of Asian culture, bingsu has gradually gone global, and now it is loved by people all over the world.
There are various reasons for the popularity of taste, health, reasonable selling price, and Korean Wave ……bingsu. In any case, Bingsu now has a wide market worldwide. Among many consumers, young people will prefer this colorful cold drink, so the display and recommendation about bingsu are very hot on social media platforms or short video platforms.
For all kinds of restaurant owners, trying to add bingsu business can increase the menu richness and attract more customers to your restaurant or cafe.
Low investment cost and low risk
The price of commercial bingsu machine on the market ranges from $1000-$1800 and varies widely depending on the output and additional features. To start a bingsu business, all you need is a machine and some bingsu recipes.
It is much easier to start a bingsu business than to add other catering businesses and expand your operations without having to hire or train additional staff, which means that labor costs can be virtually eliminated.
On the other hand, popular bingsu has been adapted to local preferred tastes and is more in tune with the needs of the local population, further reducing the risk of business failure.
Easy to make, rich finished product
The preparation steps of bingsu are relatively simple. Compared to other similar cold beverages (such as shaved ice and ice cream), bingsu does not require ingredients to be frozen hours in advance, and a commercial bingsu machine can be used to make a bingsu in just a few minutes, increasing the speed of serving.
Even with the simple preparation steps, bingsu has a wide range of flavors. Fruit, yogurt, cream, cookies, marshmallows, and other combinations bring bingsu a wealth of textures and flavors that restaurants have complete freedom to mix and match and create unique products. These advantages allow the restaurant to offer a diverse selection in a relatively short period and attract more customers.
2. What are the benefits of adding bingsu business to the restaurant?
Expanding the menu
The most intuitive benefit of trying the bingsu business is that it can help restaurant owners to expand their menu and offer a wider variety of dessert choices. The richness of the menu can attract customers to a certain extent. For restaurant owners, adding or subtracting menu content has to be carefully considered, and adding a bingsu business is certainly a high production ratio option that can help you attract people who don’t like drinks or coffee or those who are looking for a cool snack.
Enhance competitiveness
In a competitive restaurant market, adding a popular dessert like bingsu can help you increase your competitiveness, differentiate yourself from other competitors and attract more customers.
Besides, bingsu can also improve the image and reputation of your restaurant. Young people love to share beautiful and delicious food on social media platforms and short video platforms, and these real bingsu photos and eating experiences can attract more potential customers.
Increase Customer Satisfaction and Retention
Bingsu is a delicious, healthy, and refreshing dessert, so it not only attracts new customers but also increases customer satisfaction and loyalty, making them impressed with your restaurant or cafe and increasing the likelihood of returning.
Customer satisfaction and retention are important aspects of restaurant metrics, and for the bingsu business, it’s about satisfying different customers by offering a wide selection of flavors and innovative topping combinations. Personalized service is an important skill to make customers feel valued, and bingsu has just the right edge in this area.
Increase revenue and profits
Bingsu is an easy-to-make dessert with high profitability. In US restaurants, a bowl of bingsu costs around $10-20 USD, while in Indonesian restaurants, a bowl of bingsu costs 20,000-60,000 IDR, and can go up to 90,000 IDR in higher-end coffee shops. The difference in ingredients can have a large impact on the price.
By increasing the sales of bingsu, you can directly increase the revenue and profit of the restaurant. On the other hand, the biggest role of bingsu is its ability to attract customers and increase their dining satisfaction, thus increasing the restaurant’s credibility and attracting more new customers, which is the invisible role it plays in publicity and promotion.
3. What else do I need to prepare to try bingsu business?
Although this is a low-risk investment, every business to ensure success requires careful consideration of the impact of every aspect, and each of these things you may overlook can affect the success rate. Examples include the number of competitors, the location of the restaurant, the needs of the target market, etc.
• Market research: Understand the needs of the local market and the competitive environment to determine how to promote bingsu and pricing. If too many restaurants and food stalls are running bingsu business nearby, this is certainly a competitive and saturated market and different promotion methods need to be carefully considered then.
• Selecting equipment: Picking a suitable bingsu machine is an important guarantee of business success. Compared to ordinary shaved ice machines, bingsu made with a professional bingsu machine is fluffier, better tasting and more varied in form.
• Train your staff: Instruct your staff to use the commercial bingsu machine properly and master the bingsu recipe to ensure that they provide high-quality service to your guests. Operating the machine is very easy, and for the recipe, you can find some detailed recipes specific to the bingsu business in Chefmax’s blog.
• Adequate promotion: Make sure that customers know quickly that the restaurant has added bingsu business, you can use display boards, social media, and discount offers for promotional purposes.
• Control costs and inventory: Bingsu uses milk mixes, juices, yogurts, fruits, etc. These ingredients have a short shelf life and are prone to spoilage, so planning and controlling costs can reduce waste and ensure maximum profits.
4. Tips to increase the success rate of bingsu business
Offer a variety of flavors
To attract more customers, try offering a variety of different flavors of bingsu, including the traditional red bean flavor and modern fruit flavors, or a combination of different flavors. Also, try to introduce seasonal flavors to attract more customers.
Careful decoration
Besides the taste, the appearance of bingsu is also very important. You can pay attention to the decoration of its appearance when making bingsu, such as adding fruits, syrup, jam, etc. on the top to increase its attractiveness.
Matching with other dishes
In restaurants, bingsu can appear as a dessert or can be sold with other dishes. For example, it can be served as an after-dinner dessert or sold with other dishes such as toast, fried chicken, fries, etc.
Promotion and marketing
When using commercial bingsu machine to increase restaurant business, you also need to promote and market them well. You can promote the benefits and features of bingsu on social media or hold promotional events in cooperation with other businesses and communities.
Maintain hygiene and cleanliness
When making bingsu, you need to make sure the equipment is hygienic and clean. Regularly clean and maintain the bingsu machine and use ingredients that meet hygiene standards to ensure that the bingsu produced is safe and hygienic.
5. Summary
Bingsu has brought about a craze that has swept the world and many restaurant owners have seen the opportunity in it. bingsu business has become the choice of many restaurants and cafes. Using a bingsu machine can lead to increased restaurant sales and profits, while the low cost and low risk of a bingsu business provide a relatively easy and safe investment option for restaurant owners.
Choosing a suitable commercial bingsu machine and buying from a reliable supplier is an important guarantee for a successful bingsu business. If you need more information on equipment and bingsu recipes, please contact Chefmax, we have a full range of services regarding bingsu business.